Welcome to the
Strategic Management Ecosystem
with Strategic Positioning at its Core
First printed in Türkiye after its launch in China
Reconfigured, developed & expanded for Türkiye
A Total Makeover prepares Turkish Jewel for Globalisation
Who Are We?
We are Strategic Positioning Consultants.
Positioning is Owning a word, a concept or a category in the Mind;
it defines a brand, what it is and even more critically, what it is not.
It is the CENTRAL STRATEGY that guides all functions.
It is the ONLY STRATEGY that helps you increase your prices while decreasing costs.
What Do We Do?
We Establish a
Strategic Management Ecosystem
Led by Top Management
For Companies to Clarify, Strengthen and Sustain their Strategic Position
to achieve Market Dominance & Profitable Growth.
We help companies own a strategic position in prospects' minds with a sharp focus,
to not lose their focus,
and if they have lost it, to refocus.
A sharp focus ignites the creativity needed for value added innovation projects and effective communication campaigns,
multiplying your attraction power.
It also provides guidance regarding the correct use of precious resources.
Companies from Türkiye, Central & Eastern Europe, Middle East & Africa
Which have Industrialized & achieved Sales Success but struggle to Manage their Brands
Unearth their Unique Contribution to CLARIFY their Strategic Position in Prospects' Minds
and go Global.
Conquering the Minds of Prospects to
Become a Global Center of Attraction
Without wasting Time, Effort & Money
Why Work With Us?
Our Timeless Principles, Tools & Methodologies are based on neuroscience & proven by empirical research & countless cases.
Learning these rules is easy. However, it takes skill & experience to apply them to each case.
That's where we come in to help.
Proven Methodologies for Profitable Growth
1) Clarify Your Strategic Position
Unique Contribution >
2) Strengthen Your Strategic Position
Focused Functions >
3) Sustain Your Strategic Position
Consistency Systems >
Please click below for more details.
In Their Own Words
I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.
She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.
She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.