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Welcome to the

Strategic Management Ecosystem

with Strategic Positioning at its Core

We would like to thank Mr. Murat Ülker

for his painstakingly prepared

written & video summaries and

recommendation of our book

“Positioning in the 21st Century”.

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First printed in Türkiye after its launch in China


Reconfigured, developed & expanded for Türkiye

Centers of Attraction
A Few Highlights

Please click below for more examples.

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More than 25 years of Consulting & In-House Experience 
serving & driving
major Global & Local Brands like those above.

Case Studies

Highlights from Past Projects to Demonstrate Magnetic Branding at Work



A Total Makeover prepares Turkish Jewel for Globalisation


Who Are We?

We are Strategic Positioning Consultants.

Positioning is Owning a word, a concept or a category in the Mind;

it defines a brand, what it is and even more critically, what it is not.

It is the CENTRAL STRATEGY that guides all functions.

It is the ONLY STRATEGY that helps you increase your prices while decreasing costs.

What Do We Do?

We Establish a
Strategic Management Ecosystem 
Led by Top Management

For Companies to Clarify, Strengthen and Sustain their Strategic Position

to achieve Market Dominance & Profitable Growth.


We help companies own a strategic position in prospects' minds with a sharp focus
to not
lose their focus, 
and if they have lost it, to refocus.

A sharp focus ignites the creativity needed for value added innovation projects and effective communication campaigns,

multiplying your attraction power.

It also provides guidance regarding the correct use of precious resources.   


We help
mpanies from Türkiye, Central & Eastern Europe, Middle East & Africa
Which have Industrialized & achieved Sales Success but struggle to Manage their Brands

Unearth their Unique Contribution to CLARIFY their Strategic Position in Prospects' Minds
and go Global.

The Result?

Conquering the Minds of Prospects to

Become a Global Center of Attraction
Without wasting Time, Effort & 


Why Work With Us?

Our Timeless Principles, Tools & Methodologies are based on neuroscience & proven by empirical research & countless cases.
Learning these rules is easy. However, it takes skill & experience to apply them to each case.

That's where we come in to help.

Our Services
Proven Methodologies for Profitable Growth

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Magnetic Center
1) Clarify Your Strategic Position

Unique Contribution >

Magnetic Center

Magnetic Field
2) Strengthen Your Strategic Position

Focused Functions >

Magnetic Field

Magnetic ROI
3) Sustain Your Strategic Position

Consistency Systems >

Magnetic ROI

Please click below for more details.

In Their Own Words

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.

Chris Warmoth
Executive Vice President at Carlsberg Group

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Strategic Positioning Podcast

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Ready to Become a Center of Attraction?

Contact Us to Give Your Brand the Status it Deserves

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Meltem Heper

GSM: +90 532 456 0335

  • LinkedIn
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Murat Öksüz

GSM: +90 532 548 6140

  • LinkedIn
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