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Who Are We?
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We are Strategic Positioning Consultants.
Positioning is Owning a word, a concept or a category in the Mind;
it defines a brand, what it is and even more critically, what it is not.
It is the CENTRAL STRATEGY that guides all functions.
It is the ONLY STRATEGY that helps you increase your prices while decreasing costs.
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What Do We Do?
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We Establish a
Strategic Management Ecosystem
Led by Top Management
For Companies to Clarify, Strengthen and Sustain their Strategic Position
to achieve Market Dominance & Profitable Growth.
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Thereby:
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We help companies own a magnetic position in prospects' minds with a sharp focus,
to not lose their focus,
and if they have lost it, to refocus.
A sharp focus ignites the creativity needed for value added innovation projects and effective communication campaigns,
multiplying your attraction power.
It also provides guidance regarding the correct use of precious resources.
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Specifically...
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We help
Companies from Türkiye, Central & Eastern Europe, Middle East & Africa
Which have Industrialized & achieved Sales Success but struggle to Manage their Brands
Unearth their Unique Contribution to CLARIFY their Strategic Position in Prospects' Minds
and go Global.
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The Result?
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Conquering the Minds of Prospects to
Become a Global Center of Attraction
Without wasting Time, Effort or Money.
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Why Work With Us?
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Our Timeless Principles, Tools & Methodologies are based on neuroscience & proven by empirical research & countless cases.
Learning these rules is easy. However, it takes skill & experience to apply them to each case.
That's where we come in to help.
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Positioning Think to Do Tank
Unique Synthesis of Deep Knowledge & Actual Experience:
Positioning in Practice
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Meltem Heper
Meltem’s passion is bringing CLARITY to Chaotic Environments to unleash Healthy Growth.
This passion has led her to establish a Strategic Management Ecosystem with Strategic Positioning at its core.
A strategic positioning expert since 1998, she is a co-author of “Positioning in the 21st Century” with Al Ries, Laura Ries & Simon Zhang.
She helps Companies, Leaders & Countries formulate their overall strategy in the light of a Clear Positioning
to become a Global Center of Attraction - without wasting Time, Effort or Money.
Positioning is Owning a word, concept or category in the Mind;
it defines a brand, what it is and even more critically, what it is not.
Meltem’s models developed to Clarify, Strengthen and Sustain a Strategic Positioning are based on a UNIQUE SYSNTHESIS of deep knowledge from extensive research on the subject with more than 25 years of actual in-house experience spanning global companies to local jewels.
Her most important insight is that to create a Magnetic Brand, instead of wasting resources on popular tactics, a Clear Positioning has to be the centerpiece of all strategies.
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With this in mind, she established Magnetic Marca | Manyetik Marka while also becoming one of the 5 Consulting Partners and sole Turkish representative of RIES Global, The Positioning Pioneers, to establish RIES Türkiye.
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Previously, she served as a top level executive in many different organizations from Fortune 500 companies (Unilever 15 years) to SMEs and Start-Ups, and led leading Global & Local brands.
Besides managing countless brands from Dove to Duru, Dalin, Cistus & Knauf and experiencing both B2C and B2B business models, playing a role in the transformation of family companies has contributed to her perspective today at least as much as her global company experience.
She has received various marketing awards throughout her career and has been named
one of the "Top 25 Marketers of Turkey" by Capital Magazine.
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“When You Are Clear, Miracles Happen”, Chris Attwood, Co-Founder of The Passion Test
Timeless Principles, Tools & Methodologies
Based on Neuroscience
Proven by Countless Cases & Empirical Research on Successful AND Unsuccessful Brands
Ready to Become a Center of Attraction?
Contact Us to Give Your Brand the Status it Deserves
Meltem Heper
GSM: +90 532 456 0335
Murat Öksüz
GSM: +90 532 548 6140